Big Data and shopping centres

Convergences-CVL is a influential consulting company with a strong focus on retail properties and trends. This article highlights why big data has become a key factor of success for shopping centre owners. While brands are heavily investing in big data, landlord should do the same. This is a good idea but not an affordable one. Once again, big players are more likely to benefit from this game-changing trend. More about big data from Convergences-CVL here (in French).